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"Relationship, service and trust" is how The Gilford Group sees brand, the foundation of marketing and enterprise performance. Brand is built on individual customer behavior and individual staff behavior. These contribute strongly to enterprise performance if executed wisely -- and are where The Gilford Group helps organizations put innovative performance strategies into practice to improve innovation culture, service delivery, brand value, and sustainable results. Click on the Thought Leadership button for more on these and other strategic topics by an award-winning writer of absorbing and value-generating articles.
Read my two Ivey Business Journal articles on social networking value: "Social Networking: the Value Proposition" (June 2011) and "Social Networking: The View from the C-Suite" (July/August 2009). The articles relate how early-adopter organizations measure social networking results and are changing marketing fundamentally, and how social media is directing brand strategy into a collaborative and conversational approach that grows the business value of customer and other relationships for B2B organizations, not just B2C . Angel would welcome your views on corporate use and value of social networking, at bob.angel@gilfordgrp.com .
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