|
"Relationship, service and trust" is how The Gilford Group sees brand, the foundation of marketing and enterprise performance. Brand is built on customer behavior - understanding customers as individuals - and staff behavior - enhancing enterprise performance. These are where The Gilford Group helps organizations put innovative performance strategies into practice to improve innovation culture, service delivery, brand value, and sustainable results. Click on Thought Leadership for further writing on these and other strategic topics.
The Gilford Group News:
During May 2010, Robert Angel conducted new research into performance management in conjunction with CAmagazine. This survey of executives in public, private, and governmental organizations provies valuable insight into how performance management is operating today. If you would like a copy of the Report resulting from this groundbreaking research, please email info@gilfordgrp.com .
In July 2009, Robert Angel, Gilford's president, was honored by Canadian Business Press with a Kenneth R. Wilson Award in the category of 'best merchandising/marketing article 2008' for his October 2008 CAmagazine article on how a professional firm should manage its marketing strategy and be " Positioned to Win" .
In the July/August 2009 issue of Ivey Business Journal, Angel's article "Social Networking: The View from the C-Suite" relates how social media is directing brand strategy into a collaborative and conversational approach that grows the business value of customer and other relationships - and is changing marketing fundamentally. Robert Angel is currently continuing his research into how early-adopter organizations measure social networking results - and how social networking works for B2B organizations, not just B2C. He would welcome your views, at bob.angel@gilfordgrp.com .
|
