The Gilford Group has been helping service and manufacturing organizations with marketing and performance strategies since 1985. We work at the intersection of marketing, organizational development, finance, and technology to turn strategy into sustained performance.
We use tools such as: relationship 'triggers', scorecards, and dashboards. We create prioritization templates, business cases, readiness assessments, and soft data methodologies that work quickly and cost effectively.
The result: improved service delivery through customer knowledge, performance and innovation culture change, and living the brand in rapidly changing markets.
In short, The Gilford Group has a lengthy track record in connecting customer, organization and employee goals to the brand experience. We have mobilized people, technology, and strategic needs - to sustain, revitalize and grow profitable, customer-driven business.
