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Understanding customers as individuals and enhancing enterprise performance:
"Relationship, service and trust" is how The Gilford Group sees the brand - through customer and employee behavior the foundation of marketing and enterprise performance. The Gilford Group helps organizations put innovative performance strategies into practice - improving innovation culture, service delivery, brand value, and sustainable results. Click on Thought Leadership for further writing on these and other strategic topics.
In July 2009, Robert Angel, Gilford's president, was honored by Canadian Business Press with a Kenneth R. Wilson Award in the category of 'best merchandising/marketing article 2008' for his October 2008 CAmagazine article on how a professional firm should manage its marketing strategy and be "Positioned to Win" . On March 4, 2010, Bob was the featured speaker in a Human Capital Institute webinar on "Business cases for Integrated Talent Management".
"Social Networking: The View from the C-Suite" in the July/August 2009 issue of Ivey Business Journal, relates how social media is directing brand strategy into a collaborative and conversational approach that grows the business value of customer and other relationships - and is changing marketing fundamentally. Bob is currently continuing his research into how early-adopter organizations measure social networking results - and how social networking works for B2B organizations, not just B2C. He would welcome your views. Please contact him at bob.angel@gilfordgrp.com .
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